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Mannequins and flat lays

Aligning sleeves is tedious, but necessary

Long sleeves should have the same length.

Mindless flipping can be disastrous

Careful while flipping the image! It can ruin it completely.

In luxurious stores, brands are as important as items themselves

If the brand is important, brand labels are important, too, and should not be wrinkled.

Avoid curved backsides like the plague

The backside of the collar should not be curved upwards unless it’s the design of the product. The brand label should not be stretched.

Humans are symmetrical, so there's no reason why mannequins shouldn't be

Products should look symmetrical unless it’s the design of the product.

Watch out for seams! They are hard to notice sometimes

Mannequin parts and seams should not be visible under the material.

If it's not possible to properly insert a backside into an image, a flat lay is a better option than a mannequin

The "ghost mannequin"effect is not possible if you can see plastic through the garment.

Waistlines of pants and underpants should not be curved. A straight line is the best approach. Crotch area should not be wrinkled or weirdly shaped – that is, if you can afford it, as it's time-consuming. Maintaining a straight waistline is necessary all the time though.

Don't mess up proportions, it's important

When several products are combined in one image, their proportions should not be messed up.

Small pins can be hard to notice

No props or pins should be visible.

It's always important to watch for wrinkles on flat lays, as they can seriously affect the overall look of any image

Flat lays should not be wrinkled unless it's on purpose.

It's important to be mindful of when to stop retouching

There's no one single approach to how thoroughly mannequins should be retouched. In some online stores, the left image would be totally fine, while in the others only the right image would be acceptable.

Next: Models


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